Investigating the impact of the privacy paradox on end-user adoption for emerging and mature IoT devices: working towards a comparative study

Presented by Dane Vanderkoi as a part of the 2020 Serene-risc Workshop on The State of Canadian Cybersecurity Conference: Human-Centric Cybersecurity

About the presentation

Recent years have seen the rise of a new group of technologies known as IoT (Internet of Things). IoT devices seamlessly connect and share information, providing additional functionality and convenience for end-users. However, these IoT devices are not without their drawbacks, including risks pertaining to both privacy and security. Despite these risks, recently emerging IoT devices such as smart speakers are still seeing increasing sales. Some research has shown that despite having privacy concerns regarding particular IoT devices, these concerns only weakly influence adoption. Research pertaining to the privacy concerns and adoption intentions of IoT end-users has not considered how the discrepancy in privacy attitudes and privacy behaviour (formally known as the privacy paradox) may explain this relationship. To address these gaps, this research reviews relevant privacy and adoption theories to create a new privacy-adoption framework that views end-user IoT adoption through the lens of the privacy paradox. Moreover, the framework also considerers the possible moderating effects of emerging versus mature IoT devices as the concept of emerging technology is rather obscure within the literature. This research in progress aims to present this proposed theoretical model and receive feedback from privacy scholars before moving to empirical testing and validation.

About the speaker

Dane Vanderkooi is a Research Assistant with The Cybersecurity Research Lab, at Ryerson University. Dane is currently a candidate for the Master of Science in Management (MScM) program from Ryerson University. His previous education includes a Bachelor of Commerce (B. Comm) in Business Management from the University of Ottawa. His research interests include the privacy of emerging technology (IoT, blockchain etc.), management of emerging technology, information privacy and disclosure, information technology management, and technology adoption. Dane’s current research areas include: IoT privacy and adoption, privacy attitudes, cryptocurrencies, diffusion of information and innovation and social media analytics.