Tag Archives: social presence; conformity

Impact of contextual and personal determinants on online social conformity

Social conformity is a well-studied phenomenon in psychology, especially in sociopsychology, mainly due to its influence on human behaviour. Indeed, conformity is a social phenomenon that causes individuals to change their behaviours, vision, or opinions to agree with the majority (Asch, 1951). These behaviours are mainly explained by the human tendency to be appreciated by …